Privacy Policy

The information we collect

We may collect and process the following information:

• Your name, email address, telephone number and any professional contact details you provide.

• Information submitted through our website forms, booking forms, enquiry forms or checkout process.

• Purchase, payment and transaction information connected with products or services you buy from us.

• Information relating to your yacht search, intended cruising plans, preferred yacht type, viewing plans, yacht location, ownership requirements or other details you choose to share with us.

• Correspondence, call notes and information reasonably required to arrange or provide a strategy call, Yacht Review, Pre-Viewing Strategy, delivery, relocation, owner-support or other advisory service.

• Technical information about how you use our website, including browser type, device information, IP address and cookie-related information where collected through Squarespace or permitted analytics tools.

Please avoid including unnecessary sensitive personal information in website forms or ordinary email correspondence.

How we use your information

We use personal information to:

• Respond to enquiries and arrange private conversations.

• Process purchases and provide digital downloads, including the Private Buyer Briefing.

• Arrange and provide strategy calls and advisory services.

• Understand the context of a yacht enquiry, buyer brief or intended use.

• Manage client relationships, service delivery, invoicing and business records.

• Protect the security and proper operation of our website and business.

• Meet legal, tax, accounting and regulatory obligations.

• Send marketing communications only where you have separately chosen to receive them, or where otherwise permitted by law.

Our lawful bases for processing

We process personal information under one or more of the following lawful bases:

Contract
Where you purchase a product, arrange a call or engage Anthony Austin Yachts Ltd, we use your information to provide the requested service and manage the related relationship.

Legitimate interests
We may use limited information to respond to enquiries, maintain business records, protect our business, improve our website and manage professional relationships. We only do this where our interests do not override your rights and freedoms.

Legal obligation
We may retain or disclose information where necessary to meet tax, accounting, legal, regulatory or insurance obligations.

Consent
We rely on consent where required, including for optional marketing emails and non-essential cookies. You may withdraw consent at any time.

Who we share information with

We do not sell personal information.

We may share limited personal information with trusted providers where necessary to operate our business and provide services. These may include:

• Squarespace, which hosts our website, forms and online store.

• Payment providers used to process purchases.

• Email, file-storage, accounting, scheduling and video-call providers.

• Professional advisers, insurers, legal advisers and accountants where reasonably required.

• Independent specialists, suppliers or service providers introduced in connection with a yacht project, but only where necessary and appropriate to the service being discussed.

Where we introduce you to an independent third party, that provider is responsible for its own services, privacy practices, contracts and insurance.

International transfers

Some providers used by Anthony Austin Yachts Ltd may process personal information outside the United Kingdom.

Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place, including contractual protections where required by law.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

General enquiries and website-form submissions are normally retained for up to 24 months after the last meaningful contact.

Client-service information, advisory records and relevant correspondence are normally retained for up to six years after the end of the client relationship.

Purchase, invoice and accounting records are normally retained for at least six years from the end of the relevant company financial year, unless a longer period is required by law or reasonably necessary for a legal claim, insurance matter or dispute.

Marketing-consent records are retained until you withdraw consent or we stop using the relevant marketing list.

Marketing

We will not add you to a marketing list simply because you purchase a product, make an enquiry or arrange a call.

Where you choose to receive marketing communications, you can unsubscribe at any time using the link in the relevant email or by contacting anthony@anthonyaustin.yachts.

Cookies

Our website may use essential cookies needed for the website and checkout process to function correctly. We may also use optional analytics or marketing cookies where enabled.

You can manage non-essential cookies through the cookie banner or cookie settings available on our website.

Your rights

Depending on the circumstances, you may have the right to:

• Request access to the personal information we hold about you.

• Ask us to correct inaccurate or incomplete information.

• Ask us to erase information where there is no valid reason for us to retain it.

• Ask us to restrict how information is used.

• Object to certain processing, including direct marketing.

• Request a portable copy of information you have provided to us.

• Withdraw consent where we rely on consent.

To exercise any of these rights, please email anthony@anthonyaustin.yachts.

You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how we handle your personal information.

Security

We take reasonable organisational and technical steps to protect personal information from unauthorised access, misuse, loss or disclosure. Access is limited to those who need the information for legitimate business purposes.

No system can guarantee absolute security. Please avoid sending highly sensitive personal or financial information through ordinary email unless we have agreed a suitable secure method.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, systems or legal responsibilities. The latest version will always be available on our website.

Contact

For privacy questions, requests or concerns, please contact:

Anthony Austin Yachts Ltd
109 Portland Street, C/O Lai & Co
Manchester
England
M1 6DN

anthony@anthonyaustin.yachts
www.anthonyaustin.yachts